‘Scent marketing is one of the 5 senses in sensorial marketing. Our goal with smell-marketing is to match or adapt the right scent with the right interior and purpose. The particular challenge in the collaboration with House17 Private Members Club in Luxembourg City, was adapting the cocooning scent of home, so that guests have a pleasurable sense of well-being and are influenced to stay longer. We combined noble natural raw materials and high end natural molecules to create a scent of cotton which is diffused into the air. As cotton has basically no scent, we invented our own which supports customers in evading their daily stresses. We have existing beautiful creations for our customers to choose from, or we offer a bespoke service. With our bespoke service, we guide our customers in the exclusive creation of signature scents with world famous and renowned artists, from initial briefing to technical adaptation for proper and subtle diffusion’

Cyrille Gerhardt of Smell-Marketing