This shopfront was part of the overall redesign of the iconic Mustang Sally’s on 7th Avenue New York, between 28th & 29th. Due to established brand recognition, the name Mustang Sally’s would be retained. The concept was to design a modern day pub with an emphasis on craft beers, while increasing female custom. A subtle European twist would be applied to traditional Irish features. The shopfront would feature bi-folding doors with contemporary benches and planting, inviting custom and embracing café culture.