The Wild Boar Gastropub
Adjoining The Box Tree Bistro, this gastropub is located in the rural setting of Stepaside, at the foothills of the Dublin Mountains. Identifying a clientele of hillwalkers and tourists, as well as a local community and residents of nearby affluent areas, we endeavoured to create a dining experience to cater for both markets. As a refurbishment project, we worked within the limitations of the existing premises which was originally a bar and lounge.
In order to maximise potential and increase trade, The Wild Boar Gastropub opens from morning as a cafe through to lunch and afternoon teas, on until evening. As such, we used a painted backbar and panelling to ease the transition from cafe to pub. Careful visual merchandising of food and drink in the backbar merge both. Pale colours and the use of mirrors give brightness and light to the space, important to attract a daytime trade.
Black and white artwork decorates the walls, and a commissioned work of a Wild Boar is also used in the logo, both creatively directed by fineline design.