Mustang Sallys NY
We were commissioned to redesign the 2200 sq. ft. bar, Mustang Sally’s in Midtown, New York. Included in the project was revitalising the outdated brand and logo to strengthen the impact of the refurbishment. In tandem, both would attract new custom without alienating existing. We gave creative direction to graphic designer Ronan Devlin to propose three options to our Client. This, the third of the options, was the one that we recommended and was approved. Its appeal lies in its simple, clean impression – a pared back simplicity reflective of the interior design. Its modern imagery makes immediate impact and is easily applied across many media. Through a branding manual, the new brand characteristics would be represented throughout the food and beverage menus and presentation, staff uniforms, table settings and music.